THE SHOPPER EXPERIENCE MANAGEMENT
What the Shop is a marketing platform which helps retailers to understand the shopper's in-store behavior and improve the customer experience.
THE SCIENCE OF THE AUDIENCE
Calculate the return on investment of your event: the value of the exposure (passersby), of the engagement (visits, time spent) and compare it to media buying. Know if visitors present at the event went into nearby stores for a complete analysis of your return on investment.