LaGeo is an approach to quantifying the geographical influence on the results of a communication campaign. Tools developed by Adcleek for retail networks, it allows real-time campaign optimizations based on the proximity of the users with the stores. Thanks to multiple sources of data, each area of ​​each outlet is analyzed, allowing to adapt the geographical targeting specificities. This unique and enhanced technology based on a precise analysis of this data enables geo-localized and accessible digital communications, optimized and deployed on all types of digital screens. These measurements are made at several levels: country, region, county, town, city, neighborhood.